If you are of a certain age like me, you will clearly remember the iconic 1980’s Levi Jeans laundrette ad featuring Nick Kamen. It made him a household name over night and did no harm for the sales of the jeans either! Well today sees the launch of the new Dr Beckmann Colour and Dirt Collector Laundrette ad featuring former Eastenders funny man, Shaun Williamson.
The Dr Beckmann Colour and Dirt Collector Laundrette ad sees Williamson bare all (almost) in a remake of the original Levi’s Laundrette advert.
Disaster is averted in this remake as one of laundrette regulars suggests that if Williamson is going to run a mixed load in the washing machine, that he uses Dr. Beckmann Colour and Dirt Collector (CDC) sheets to stop the colour from his blue jeans leaching into his white t-shirt.
The well known former soap star is a recognisable face and perfectly brings to life the Dr Beckmann ‘Wash Colours with Confidence’ philosophy.
Colour runs are known to ruin thousands of clothes in this country every year, but this can be stopped by using Dr Beckmann Colour and Dirt Collector sheets. you just pop a sheet in a mixed wash and it will soak up all of the loose colour and dirt, avoiding colour runs and keeping clothes looking brighter for longer.
Dr. Beckmann Colour and Dirt Collector Sheets are available from all major retailers. For more information please visit www.dr-beckmann.co.uk
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